Value Proposition

Positioning

Difference

The specific niche our brand occupies and its points of differentiation.

High-end consulting blending strategy, branding and management competencies delivered with local resources.

Promise

The essential benefit our brand delivers.

Consistently delivers valuable insights, relevant recommendations and actionable plans.

Rationale

The main compelling reason to choose our brand.

High-value advisory services without the traditional overhead.

Credentials

Credibility evidences of our brand.

Set-up by seasoned consultants coming from Big Five and top strategy firms.

Commitments

What our brand commits to.

Exclusive

Ensures the exclusivity of our contribution by not assisting any of your direct competitors on the same strategic subject.

Close by

Assigns local consultants knowledgeable of your business environment.

Effective

Assembles small teams of experienced and highly motivated consultants.

Competitive

Ensures high quality work at a reasonable cost.

Comprehensive

Jointly addresses strategy, branding, and management issues whenever relevant.

Benefits

Functional

The practical or rational needs that our brand fulfills.

“I get attractive pricing at great value for my money”
“I can free some of my time for other activities”
“I get clarity and insights into my complex problems”

Emotional

The positive feelings that our brand creates.

“I make the right decisions based on their recommendations”
“I can share my issues in confidence”
“I know they’ll help me find the right solution”

Self-Expressive

The self-image valuation through our brand.

“People often ask me how I found these guys”
“I retained the right talents to complement my team”
“I found my private advisor”

 
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